Verified Document

In-House Representation Business Proposal

Fever Stimulation Beverage: Promoting myself as an in-house representative

Product differentiation is essential in the beverage market. With so many 'energy beverages' being advertised today it is easy for even a unique product to get lost in the sea of Red Bull and Rock Star clones. Fever Stimulation Beverage clearly offers something different to the consumer: energy for pleasure rather than for athletics and work. It is not an energy drink -- instead it stimulates libido, sexual performance, and the enjoyment the consumer feels when engaging in leisure-time activity. It occupies a unique place in the 'smart' beverage market. It is an enhancement beverage; it is not an energy beverage that makes the consumer's level of energy crash and burn. It is not designed to help the consumer cram for a test or get through an all-nighter at work for the pleasure of a teacher or employer. Instead, it is designed to enhance the nighttime activities of the drinker,...

Every aspect of the company's advertising, marketing and promotional activities should be to promote Fever Stimulation Beverage in a consistent fashion. Representing Fever Stimulation Beverage at events that showcase beverages sold in the nightclub industry; establishing product promotional ties with radio stations, nightclubs, and other sponsored partnerships; and working with stores that cater to young club-goers to gain shelf space is essential to securing a first-mover advantage when marketing this up-and-coming, new type of drink.
As an in-house representative, I can give a face to the Fever Stimulation Beverage brand, and can help create a consistent image and marketing campaign. Because of my background in athletics, I have connections that will enable me to network with representatives of natural health food products and supplements. I also…

Cite this Document:
Copy Bibliography Citation

Related Documents

Representation and Culture Hall, Stuart.
Words: 2593 Length: 9 Document Type: Research Proposal

The beginning pages of this chapter are significant because they do a good job of explaining the relationship between the Enlightenment and modernity, which helps establish a cultural framework for works from modern times. In addition, they help demonstrate that modernity can help explain the eternal if one looks at discrete units of time and all of its qualities. Anderson, Benedict. "Introduction." Imagined Communities. New York: Verso, 1991. 1-7. Benedict Anderson

Representation of Women in Jane Eyre, Great
Words: 3228 Length: 11 Document Type: Essay

Representation of women in Jane Eyre, Great Expectations and the Strange Case of Dr. Jekyll and Mr. Hyde and Other Tales In Victorian culture, Women were Idolized, Protected and Oppressed During the Victorian era from the year, 1837-1901 there was a definite gender role in England. During the period, women and men had very different roles in the society. Women and men perceptions were ideologically different. Men were superior to women during

Representation and Culture Orientalism by
Words: 1000 Length: 3 Document Type: Essay

These perceptions form the basis of various ideological stances that are translated into policy and action. In the modern context therefore there is a dangerous continuation of the myth that has grown up around the stereotypical discourse of Orientalism. The link between the construction of Orientalism and contemporary politics is clearly referred to in the book: My contention is that Orientalism is fundamentally a political doctrine willed over the Orient

Representation and Reality Alexie on Film
Words: 1752 Length: 5 Document Type: Essay

Alexie, Victor, Thomas and Tonto Alexie's experiences as a boy compare to those of Victor and Thomas each. It is as though Victor and Thomas are two alternate projections of Alexie's character: Victor represents the unhappy Indian, who is dissatisfied with the way his family and the people on the reservation conduct themselves (they drink too much); he wants to think of himself as a proud, warrior Indian. Thomas on the

Representation of Violence in Liberal
Words: 1518 Length: 5 Document Type: Term Paper

The scene between Jules, Vincent and Brett is one that clearly defines Hollywood's obsession with depicting the classic struggle between good vs. evil, but with a humorous twist that makes the scene appealing to a variety of audiences. Violence is definitely evident in the words, deeds and actions of all the characters portrayed in the film. It is so available and accepted in fact, that an outsider looking in might

Representation of Death in Big Fish and Its Movie Adaptation
Words: 1785 Length: 5 Document Type: Term Paper

myth in Daniel Wallace's Big Fish is particularly what allows Edward Bloom to keep other people in his life at a distance. By stretching the events of his life into tall tales, Edward was able to create an identity for himself that was more noteworthy or memorable than the objective facts that typified his existence. However, Edward's son, Will, is called home to reconcile with his father has he

Sign Up for Unlimited Study Help

Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.

Get Started Now